Real Estate CRM for Indian Brokers and Builders — Same Leads, More Deals
Your 99acres, MagicBricks and Facebook leads go to other brokers too. The first one to call usually gets the site visit. 3Sigma puts every enquiry in front of the right agent in seconds, and makes sure every paid lead gets a call and a follow-up.
What is a real estate CRM?
A real estate CRM collects property enquiries from portals, ads and calls into one list, gives each lead to an agent, and tracks every call, WhatsApp message, site visit and follow-up until the deal is booked. For Indian teams it has to work on the phone, on WhatsApp, and with 99acres, MagicBricks and Housing — that is what 3Sigma is built for.
Where real estate deals are lost
Most teams don't need more leads. They need to stop losing the ones they already pay for.
The buyer already spoke to another broker
A 99acres or MagicBricks enquiry usually reaches several brokers at once. The one who calls first gets the site visit. A callback after lunch is often too late.
New leads are assigned automatically the moment they arrive, with a push alert on the agent's phone.
Site visit fixed, then forgotten
The client said "Sunday 11 am" on a call. Nobody wrote it down, nobody sent a reminder, and the client went to see another project.
Schedule the visit as a task from the after-call popup. A full-screen alarm reminds the agent, and a WhatsApp message can go to the client.
The telecaller left and took the leads
Leads lived in one person's phone and WhatsApp. When they quit, months of enquiries and conversations went with them.
Every lead, call log, note and chat is saved in your company account. Reassign a person's leads to someone else in bulk.
The owner can't see who is calling
"Sir, I called all of them" — but there is no way to check. Paid leads sit untouched for days.
Call logs, the calling leaderboard and daily reports show who called whom, how long, and what happened.
Leads in three places
Portal leads in email, Facebook leads in a Google Sheet, walk-ins in a notebook. Nothing in one list, so follow-ups slip.
Portal, Facebook, Google, website, WhatsApp and missed-call leads all land in one list, with duplicates merged.
How 3Sigma works for a property enquiry
From the portal form to the booking — step by step. See the full enquiry to site visit flow.
1. Enquiry comes in
A buyer fills a form on 99acres, MagicBricks, Housing or your Facebook ad. The lead appears in 3Sigma automatically — no copying from email.
2. Goes to the right agent
Distribution rules send it by source, project or condition, or round-robin across the team. The agent gets a push alert straight away.
3. First call, fast
Tap to call from the app on the agent's own SIM, or run a back-to-back auto-dialer session. The call is logged, and an after-call popup asks for status, notes and the next follow-up.
4. Follow up until they decide
Send brochures, price lists and location on WhatsApp from templates. Set drips from day 0 to day 365 so cold leads hear from you again when they are ready.
5. Site visit
Book the visit as a task with an alarm. With the Live Tracking add-on, the manager can see field agents on the map and their visit check-ins.
6. Booking
Mark the lead won, send a quotation or invoice with a Razorpay payment link, and see which source and which agent brought the deal.
Every property portal and ad in one list
No more copying leads from email or Google Sheets. Read how 99acres and MagicBricks leads flow into the CRM.
For the owner: see the whole team from your phone
You pay for every portal package and every Facebook lead. 3Sigma shows you what happens to each one — who got it, when they called, what the buyer said, and whether a site visit was fixed.
Learn more about team management, call management and live tracking.
- Calling leaderboard: who made how many calls today
- Saved filters for leads nobody has called yet
- Reports by source and by agent, so you know which portal brings bookings
- Roles for owner, manager, team leader and agent
- Leads stay in the company account when someone leaves
- Daily and weekly reports emailed to you
Real estate CRM features, and which plan has them
No hidden basics. Here is exactly what is in each plan.
| What your team needs | How 3Sigma does it | Plan |
|---|---|---|
| Portal, Facebook and website leads in one list | 26 lead intake paths, auto-dedup | Premium+ |
| Instant assignment to agents | Distribution rules, round-robin, push alerts | Premium+ |
| Calling from the phone | SIM auto-dialer, after-call popup, call logs, Caller ID overlay | Premium+ |
| Call recordings on the lead | Syncs the recordings your phone's own call recorder saves | Premium+ |
| Your own stages | Custom statuses e.g. New → Visit fixed → Visited → Negotiation → Booked | Premium+ |
| Reminders that are hard to miss | Tasks, recurring tasks, full-screen alarm on Android | Premium+ |
| Who called, who didn't | Calling leaderboard, 14+ report types, emailed digests | Premium+ |
| WhatsApp API and shared team inbox | Keep your number (coexistence), templates, campaigns | Ultimate |
| Automatic follow-ups | 35 triggers, 16 actions, drips up to day 365 | Ultimate |
| Quotations, invoices, payment links | Quote → order → invoice, Razorpay links | Ultimate |
| Monthly targets per agent | 7 target types, progress in real time | Ultimate |
| Field agents on the map | Live tracking with trail replay, selfie + geofence attendance | Add-on |
How to choose the best real estate CRM in India
Ask these seven questions in any demo — including ours.
- 1Does it pull leads from 99acres, MagicBricks, Housing and Facebook on its own, or do you still copy them by hand?
- 2How fast does a new lead reach an agent — seconds, or when someone checks email?
- 3Can agents call and log calls from their phone, without a separate dialer app or telephony bill?
- 4If an agent leaves tomorrow, do the leads and chat history stay with you?
- 5Can the owner see who called, who didn't, and which source brings bookings?
- 6Does it work on WhatsApp the way your buyers already talk to you?
- 7Is the price per user clear, with everything you need included — or are basics sold as add-ons?
Comparing tools? See 3Sigma vs TeleCRM and 3Sigma vs Privyr.
Real estate CRM pricing
Premium+
₹2,400
per user / year (or ₹1,200 per quarter)
Portal and ad lead capture, assignment, calling and call logs, tasks and alarms, custom statuses, reports and the calling leaderboard.
Ultimate
₹3,600
per user / year (or ₹1,800 per quarter)
Everything in Premium+, plus WhatsApp Business API and team inbox, campaigns, automations and AI bots, quotations and invoices, sales targets and the iOS app.
Live Tracking and Attendance are add-ons per user. 7-day free trial with up to 20 users, no card. See full pricing.
More for real estate teams
Real Estate CRM — FAQs
What is a real estate CRM?
A real estate CRM is software that collects property enquiries from portals, ads and calls into one list, gives each lead to an agent, and tracks every call, WhatsApp message, site visit and follow-up until the deal is booked or lost. It replaces Excel sheets, notebooks and leads scattered across agents' phones.
Which is the best real estate CRM in India?
The best one is the one your agents will actually use every day. For Indian brokers and builders, look for automatic lead capture from 99acres, MagicBricks, Housing and Facebook, instant lead assignment, calling from the phone, WhatsApp follow-up, site visit reminders, and reports the owner can check. 3Sigma CRM covers all of these in one Android, iOS and web app.
Can 3Sigma get leads from 99acres, MagicBricks and Housing.com automatically?
Yes. 3Sigma connects with 99acres, MagicBricks, Housing.com and RealEstateIndia, as well as Facebook and Instagram Lead Ads, Google Lead Forms, website forms and JustDial. New enquiries appear in the CRM on their own and can be assigned to an agent immediately.
How much does a real estate CRM cost in India?
3Sigma CRM costs ₹2,400 per user per year on Premium+ and ₹3,600 per user per year on Ultimate. Ultimate adds the WhatsApp Business API, team inbox, campaigns, automations, quotations and invoices, and sales targets. Live Tracking and Attendance are paid add-ons per user. There is a 7-day free trial with up to 20 users and no card needed.
What happens to my leads when an agent leaves?
Leads, call logs, notes and chats are saved in your company's 3Sigma account, not on the agent's phone. When someone leaves, you can reassign all their leads to another agent in bulk and the full history moves with them.
Does 3Sigma record calls?
3Sigma's calling app syncs the call recordings saved by the phone's own call recorder, uploads them and attaches each recording to the right call on the lead's timeline. It does not record call audio by itself, so the phone's recorder needs to be switched on.
Can I use 3Sigma on my phone?
Yes. 3Sigma works on Android, iOS (on the Ultimate plan) and the web. Agents can receive leads, call, send WhatsApp messages and update follow-ups from the mobile app. Automations, campaigns and forms are set up from the web app.
Is there a free plan?
There is no free plan. You can try every Ultimate feature free for 7 days with up to 20 users and no credit card, then choose Premium+ or Ultimate.
Same leads. More site visits. More bookings.
See your own 99acres, MagicBricks and Facebook leads running in 3Sigma in a free demo.