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    🏦 Loan DSA CRM

    You Submitted 80 Loan Files Last Month. You Don't Know the Status of 55 of Them. Your Clients Are Calling You Every Day to Ask.

    For loan DSAs and connectors in India, the pipeline never stops β€” home loans, personal loans, business loans, car loans. But without a system, files pile up, document collection happens on WhatsApp, and client follow-up is chaos. 3Sigma gives loan DSAs a clear pipeline from enquiry to disbursement so nothing falls through and every client knows their status.

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    Why Loan DSA Operations Break Down at Scale

    A good DSA with 30+ active files a month can't manage on WhatsApp and Excel. Here's where everything breaks.

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    Document Collection on WhatsApp

    Client sends Aadhaar, PAN, Form 16, salary slips, bank statements all over WhatsApp β€” different chats, different days. Six months later when the bank wants re-verification, you spend 2 hours hunting through chat history.

    Result: Files delayed, clients frustrated
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    No Visibility into Submission Status

    File submitted to HDFC on the 5th. HDFC says 'under review.' Client calls on the 12th for update. You call HDFC, wait on hold, find out it's with the credit team. Another client calls on the 13th. Same circus.

    Result: You're always reacting, never tracking
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    Payout Tracking Is a Spreadsheet Mess

    Commission is due when the loan is disbursed. Which files from last month have been disbursed? Which bank still owes you payout? What's the total payout expected this month? Without a system, you're chasing banks and playing accountant at the same time.

    Result: Revenue leaks, disputes with banks
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    Referrals Happen by Accident

    Ramesh got his home loan processed 8 months ago. He's told 3 colleagues about you β€” but only because his colleague asked him directly. If you'd sent Ramesh a thank-you and a 'refer a friend' message, you'd have had those leads proactively.

    Result: Referral engine left to chance
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    The Loan DSA Pipeline β€” Every File Tracked from Enquiry to Disbursement

    A loan file moves through 6-8 stages from the first call to the money hitting the client's account. Each stage needs a different action and a different message to the client. Here's how 3Sigma tracks all of it.

    1

    Enquiry

    What's happening: Client enquires about a loan β€” home, personal, business, car, or LAP.

    DSA action: Capture loan type, required amount, employment type (salaried/self-employed), income, city.

    WhatsApp to client: "Thank you for reaching out! I'll review your requirements and get back to you within 2 hours with the best options available."
    2

    Eligibility Check

    What's happening: Run basic eligibility based on income, employment, CIBIL, and existing EMIs.

    DSA action: Log eligibility outcome. If ineligible now β€” set 3-month follow-up for when their score may improve.

    WhatsApp to client: "Based on your details, you're eligible for up to β‚Ή[X] from [Bank/NBFC]. Here are 2-3 options with rates and terms."
    3

    Documents Collected

    What's happening: Collect KYC, income, and property documents depending on loan type.

    DSA action: Attach all documents to the lead card in 3Sigma. No more hunting through WhatsApp chats.

    WhatsApp to client: "I've received all your documents. βœ… Aadhaar βœ… PAN βœ… Salary Slips (3 months) βœ… Bank Statements βœ… Form 16. I'll submit to the bank within 24 hours."
    4

    Submitted to Bank / NBFC

    What's happening: File submitted to HDFC, SBI, Bajaj Finance, Axis, ICICI or relevant lender.

    DSA action: Log submission date, bank name, reference number. Set reminder to follow up with bank in 5 working days.

    WhatsApp to client: "Your file has been submitted to [Bank]. Reference: [No.]. Processing typically takes 7-10 working days. I'll keep you updated."
    5

    Under Review / Queries

    What's happening: Bank may ask for additional documents or clarifications.

    DSA action: Log all bank queries. Collect additional docs and resubmit. Update client immediately.

    WhatsApp to client: "The bank has requested one additional document: [X]. Please send it as soon as possible so we don't delay your approval."
    6

    Sanctioned

    What's happening: Loan approved. Sanction letter issued.

    DSA action: Confirm sanction amount, rate, tenure. Move to disbursement stage. Payout now expected.

    WhatsApp to client: "Great news! Your loan of β‚Ή[X] at [Rate]% has been sanctioned by [Bank]. Sanction letter attached. Next step: property verification / agreement signing."
    7

    Disbursed

    What's happening: Loan amount credited to client's account.

    DSA action: Mark disbursed. Log disbursement date, amount, payout expected from bank. Schedule post-disbursement follow-up.

    WhatsApp to client: "Your loan has been disbursed! β‚Ή[X] has been credited. Congratulations! Please let me know if you need anything. And if you know anyone who needs a loan, I'd be happy to help them too."
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    Documents Attached to Each File β€” Not Buried in WhatsApp

    Every document a client sends β€” Aadhaar, PAN, salary slips, bank statements, ITR, property papers β€” gets attached to their CRM record in 3Sigma. When the bank asks for the Form 16 from 6 months ago, you open the client's record and it's right there.

    Home Loan
    Aadhaar + PANSalary Slips (3 months)Form 16 / ITRBank Statements (6 months)Property DocumentsSale Agreement
    Personal Loan
    Aadhaar + PANSalary Slips (3 months)Bank Statements (3 months)Office ID Card
    Business Loan
    Aadhaar + PANITR (2 years)GST ReturnsBank Statements (12 months)Business Registration
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    Payout Tracking β€” Know Exactly What You're Owed

    DSA payout comes from the bank 30-60 days after disbursement. Without tracking, you lose visibility into what you're owed and when. 3Sigma tracks disbursement date, expected payout, and whether it's been received.

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    Log Disbursement Date
    Mark the exact date the loan was disbursed per file.
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    Expected Payout Amount
    Note the commission % agreed with the bank. Calculate expected amount per file.
    βœ…
    Payout Received Flag
    When bank credits your account, mark the file as paid. See which banks still owe you.
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    Monthly Payout Summary
    How much should you have received this month? How much is still pending? One report.
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    Where Loan DSAs Get Their Clients

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    Facebook, Instagram & Google Lead Forms

    Facebook Lead AdsInstagram Lead AdsGoogle Lead Forms

    Lead-form ads for 'home loan in [city]' or 'personal loan quick approval' β€” captured automatically.

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    Referrals

    Past ClientsBuilder/Broker NetworkEmployee Referrals

    Best quality leads. 3Sigma tracks who referred who and sends post-disbursement referral requests.

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    Builder & Channel Tie-ups

    Real Estate BuildersProperty BrokersCo-working Spaces

    Builders refer their homebuyers to you. Track which builder sends how many disbursed files.

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    Website & Forms

    Loan Calculator PagesEligibility Check FormsContact Pages

    Organic leads from people checking eligibility on your website.

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    WhatsApp & Organic

    WhatsApp Click-to-ChatMissed & Unknown CallsJustDial

    Direct enquiries from people who found you locally.

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    Imported Lists

    Excel / CSVOld CRM DataPurchased Databases

    Existing contact lists imported in bulk. Source tracked per lead.

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    What 3Sigma Does for Loan DSAs

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    6-Stage Loan Pipeline

    Enquiry β†’ Docs Collected β†’ Submitted β†’ Under Review β†’ Sanctioned β†’ Disbursed. Every file's stage visible at a glance.

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    Document Attachment per File

    All documents β€” Aadhaar, PAN, salary slips, ITR β€” attached to the client record, not scattered in WhatsApp.

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    Client Update WhatsApp

    Automatic status updates to clients at every stage change. They stop calling you for updates.

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    Payout Tracking

    Log expected commission per file. See which disbursements have been paid out and which are still due from the bank.

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    Post-Disbursement Referral Sequence

    30 days after disbursement: thank you + referral request message sent automatically.

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    Team Performance Reports

    For DSAs with a team: who has how many files at each stage, conversion rate per agent.

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    What Loan DSAs Say

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    "I was managing 60+ active files on Excel and WhatsApp. I couldn't tell you the status of any file without going through 3 different places. 3Sigma changed that β€” I see every file's stage the moment I open the app."

    Suresh Patil

    Home Loan DSA, Pune

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    "Clients used to call me 5-6 times asking for updates. Now 3Sigma sends them a WhatsApp every time the status changes. They feel informed. I get fewer calls. Everyone wins."

    Priya Nambiar

    Personal Loan Connector, Chennai

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    "The payout tracking feature is underrated. I used to lose track of which banks had paid me and which hadn't. Now I know exactly what's pending and I can chase the right bank at the right time."

    Amit Bhatia

    Multi-product DSA, Delhi NCR

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    Track Every File from Enquiry to Disbursement

    Set up your 6-stage loan pipeline, attach documents to each file, and let 3Sigma send client updates automatically.

    Free 7-day trial β€’ Works for all loan types β€’ No credit card required