Best CRM Software in India (2026): 4 Picks Compared on Price and Fit
Say you make steel racks in Ahmedabad and pay for IndiaMART leads that several other sellers also get. The best CRM is the one that gets each lead to your salesperson first. Here are 4 Indian CRMs, prices checked this week.
The short answer
For most Indian SMB sales teams, 3Sigma CRM is the best pick: leads from IndiaMART, JustDial, portals and ads arrive on their own, reach a rep in seconds, and get called and followed up on WhatsApp — from ₹2,400 per user per year. TeleCRM suits calling-first teams of 3+, Kylas suits teams that want a free start, Runo suits calling-only teams.
The 4 best CRMs for Indian sales teams
3Sigma CRM
Best for: Indian SMB sales teams that get leads from portals and ads and sell on calls + WhatsApp
Price: ₹2,400 (Premium+) or ₹3,600 (Ultimate) per user per year · 7-day free trial, up to 20 users
- 26 lead intake paths: IndiaMART, JustDial, 99acres, MagicBricks, Housing, TradeIndia, Facebook/Google lead forms
- Leads assigned in seconds by rules or round-robin, with a push alert
- SIM auto-dialer, after-call popup, call logs and synced recordings
- WhatsApp Business API with team inbox, automations and AI bot (Ultimate)
- Pipelines with ₹ totals, and quotation → order → invoice with Razorpay links
TeleCRM
Best for: Telecalling-first teams of 3 or more
Price: ₹799 per user per month billed annually (₹1,099 quarterly), minimum 3 users; Chat Sync +₹200/user/month
- Lead capture from portals and ads
- 1-click dialer, call recording, leaderboard
- Automations (up to 10,000 free a month)
Kylas
Best for: Teams that want a free plan to start, or one flat price for many users
Price: Free Embark plan (10,000 records); paid plan priced per account with unlimited users
- Pipeline and lead management
- Inbuilt WhatsApp Business, calling, quotations
- Android and iOS app
Runo
Best for: Calling-only teams that want a low entry price
Price: From ₹199 per user per month (non-AI SIM CRM); AI plans from ₹699
- SIM-based call management and auto dialer
- Call recording and cloud telephony
- AI call summaries
Competitor prices from each vendor's own pricing page, checked 8 November 2026. Also compared: 3Sigma vs Zoho CRM, 3Sigma vs LeadSquared, 3Sigma vs Privyr.
Free CRM shortlist scorecard — copy it into your next demo
Paste it into WhatsApp or a note, score every CRM you see, and pick the highest total you can afford.
CRM shortlist scorecard (score each 0, 1 or 2) CRM name: ________ Demo date: ________ 1. Leads from IndiaMART / JustDial / 99acres / Facebook come in on their own? __ 2. New lead reaches a salesperson in under a minute, with an alert? __ 3. Reps can call from their own SIM and every call is logged? __ 4. WhatsApp follow-up from the same app, chat saved on the lead? __ 5. Owner sees deals by stage with ₹ value, on the phone? __ 6. If a rep leaves, all leads and history stay with the company? __ 7. Quotation -> invoice -> payment link from the lead? __ 8. Price per user per year, in rupees, with the basics included: ₹ ________ __ Total (out of 14): __ Pick the highest total you can afford. Free scorecard from 3Sigma CRM: https://www.3sigmacrm.com/best-crm-software-india
Best CRM Software in India — FAQs
Which is the best CRM software in India?
For Indian SMB sales teams that get leads from IndiaMART, JustDial, property portals or Facebook ads and sell on calls and WhatsApp, 3Sigma CRM is the best fit: automatic lead capture from 26 sources, SIM calling, WhatsApp, pipelines and invoices in one app, from ₹2,400 per user per year.
How much does CRM software cost in India?
Prices checked in November 2026: 3Sigma costs ₹2,400 or ₹3,600 per user per year; TeleCRM ₹799 per user per month billed annually with a 3-user minimum; Runo from ₹199 per user per month; Kylas has a free plan and a paid plan priced per account. Always compare the yearly total for your team size.
What should a CRM for an Indian small business have?
Automatic leads from the portals you pay for, instant assignment to a salesperson, calling from the phone with call logs, WhatsApp follow-up, a pipeline in rupees, quotations and invoices, and a clear price per user. Use the scorecard on this page in every demo.
Is there a free CRM in India?
Some CRMs offer free plans with limits — Kylas, for example, has a free plan with up to 10,000 records. 3Sigma has no free plan; it offers a 7-day free trial with up to 20 users and every Ultimate feature, no card needed.
Which CRM is best for IndiaMART leads?
A CRM that imports IndiaMART enquiries automatically and assigns them within seconds. 3Sigma does this and adds calling, WhatsApp follow-up and quotations on the same lead — see our guide to managing IndiaMART leads.
Read next: manage IndiaMART leads · 3Sigma pricing
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