3Sigma vs Runo CRM: Pricing, Features and Which to Choose
Runo is a calling-first CRM. 3Sigma gives your team the same SIM calling — and then the rest of the sale: portal leads in automatically, WhatsApp team inbox, follow-up automation, ₹ pipelines and invoices.
3Sigma or Runo? The short answer
Runo starts at ₹199 per user per month and is built around SIM calling. 3Sigma starts at about the same (₹2,400 per user per year) and covers calling plus the full sale — leads from IndiaMART, JustDial and portals, WhatsApp team inbox, automation, ₹ pipelines and invoices. If you sell beyond the phone call, choose 3Sigma.
Runo pricing vs 3Sigma pricing
Runo (India)
- • Non-AI SIM CRM: from ₹199 per user per month
- • AI-powered SIM CRM: from ₹699 per user per month
- • 10-day free trial, no credit card
3Sigma CRM
- • Premium+ ₹2,400 per user per year (₹1,200 per quarter)
- • Ultimate ₹3,600 per user per year — adds WhatsApp API, automations, AI bots, invoices
- • 7-day free trial with up to 20 users, no card
Runo prices from its pricing page, November 2026. See full 3Sigma pricing.
What Runo does well
Runo is focused on calling teams: SIM-based call management, an auto dialer, call recording, cloud telephony and AI call summaries. If your whole process is "call the list, log the result", it covers that well at a low entry price.
Most Indian SMB teams also need what happens around the call: leads arriving from IndiaMART, JustDial or 99acres without copying, the right rep getting them in seconds, WhatsApp follow-up from a shared number, and the quotation and invoice that close the deal. That is where 3Sigma is built to win.
3Sigma vs Runo — feature comparison
Only what we could confirm for both products.
| What you need | Runo | 3Sigma CRM |
|---|---|---|
| SIM-based calling from the rep's phone | SIM auto-dialer, after-call popup, call logs | |
| Auto dialer | ||
| Call recordings | Syncs the phone recorder's recordings to the lead | |
| Cloud telephony (virtual numbers) | Click-to-call via CallerDesk / Acefone | |
| WhatsApp CRM product | WhatsApp Business API, coexistence, team inbox (Ultimate) | |
| Entry price | From ₹199/user/month (non-AI SIM CRM) | ₹2,400/user/year (≈ ₹200/month), Premium+ |
| AI plan | From ₹699/user/month (AI-powered SIM CRM) | Ultimate ₹3,600/user/year + prepaid AI bot credits |
| Free trial | 10 days, no card | 7 days, up to 20 users, no card |
Runo details from runo.ai, checked November 2026. Plans change — verify before buying.
6 questions to ask before you choose
Ask these in any demo — Runo's and ours. Here is how 3Sigma answers.
Do IndiaMART, JustDial, 99acres, MagicBricks and Facebook leads arrive on their own — and get assigned?
3Sigma: yes. 26 lead intake paths with duplicates merged, distribution rules or round-robin, and a push alert to the rep.
Can the team share one WhatsApp number in an inbox and keep the number's chats?
3Sigma: yes, on Ultimate. WhatsApp Business API with coexistence, shared inbox with Instagram and Facebook tabs, templates and campaigns. No 3Sigma per-message fee.
Can follow-ups run on their own after the call?
3Sigma: yes, on Ultimate. 35 triggers and 16 actions — WhatsApp, email, task, status, assign — with drips from day 0 to day 365.
Can the owner see every deal by stage with its ₹ value?
3Sigma: yes. Pipelines (Beta, web) with your own stages, Kanban with ₹ totals and 23 industry templates.
Can the rep send a quotation and an invoice with a payment link?
3Sigma: yes, on Ultimate. Quotation → order → invoice, six PDF designs and Razorpay payment links.
What does the plan with WhatsApp and automation cost per user per year?
3Sigma: Ultimate is ₹3,600 per user per year. Premium+ (calling, leads, pipelines, reports) is ₹2,400.
See the SIM auto-dialer, automations and WhatsApp CRM.
Looking for a Runo alternative?
Runo fits if…
- Your team only calls a list and logs the result
- You need cloud telephony with virtual numbers
- AI call summaries are your top priority
Choose 3Sigma if…
- Leads come from IndiaMART, JustDial, 99acres or Facebook and must reach a rep in seconds
- You follow up on WhatsApp from one shared number
- You want follow-ups to run on their own after the call
- You send quotations and invoices with payment links
Building a calling team? Read our telecalling CRM guide or compare 3Sigma vs TeleCRM.
3Sigma vs Runo — FAQs
What is Runo CRM?
Runo is an Indian call management CRM built around SIM-based calling. Its site lists a call management app, auto dialer, call recording, cloud telephony, AI call summaries and a WhatsApp CRM product.
How much does Runo cost?
According to Runo's pricing page (November 2026), non-AI SIM CRM plans start at ₹199 per user per month and AI-powered SIM CRM plans start at ₹699 per user per month in India. Runo offers a 10-day free trial without a credit card.
Is 3Sigma cheaper than Runo?
The entry prices are about the same: Runo starts at ₹199 per user per month, and 3Sigma Premium+ costs ₹2,400 per user per year, about ₹200 a month. The difference is what is included — 3Sigma adds Indian portal lead capture, pipelines with ₹ values and, on Ultimate (₹3,600 per user per year), WhatsApp API, automations and invoices.
What is the difference between 3Sigma and Runo?
Runo is calling-first. 3Sigma covers calling too — SIM auto-dialer, call logs and synced recordings — and then runs the rest of the sale: leads from 26 sources assigned in seconds, WhatsApp team inbox, follow-up automation, Kanban pipelines and quotation → invoice with payment links.
What is a good Runo alternative?
If your team needs calling plus WhatsApp, automatic lead capture from IndiaMART, JustDial and property portals, and quotes and invoices in one app, 3Sigma CRM is a strong Runo alternative. Try every Ultimate feature free for 7 days with up to 20 users.
Does 3Sigma have a free plan?
No. 3Sigma has no free plan. There is a 7-day free trial with up to 20 users and every Ultimate feature, no credit card needed.
Same calls. Every lead followed up. More closed deals.
Try every Ultimate feature free for 7 days with up to 20 users — no credit card.